MLS Kicks Off Sunday Night Soccer: A New Era for Soccer Fans

Major League Soccer (MLS) is set to introduce a new weekly event called "Sunday Night Soccer" starting in 2025, enhancing its partnership with Apple TV+. This initiative aims to attract more viewers by showcasing a marquee match every Sunday evening, complete with enhanced production and dedicated programming.

Key Takeaways

• Launch Date: Sunday Night Soccer will debut on February 23, 2025.
• First Match: San Diego FC will face LA Galaxy, the reigning MLS Cup champions.
• Broadcasting: Matches will be available for free to Apple TV+ subscribers, with both English and Spanish commentary.
• Production Enhancements: The new format includes pre- and post-game shows, utilizing advanced production techniques.
• Partnerships: MLS Season Pass will be accessible through Comcast Xfinity, DirecTV, and T-Mobile, expanding its reach.

New Programming Initiative

The introduction of Sunday Night Soccer marks a significant shift in MLS’s broadcasting strategy. This weekly event will feature a select live game, aiming to engage soccer fans and provide a platform for the league’s most compelling matchups. The first game will highlight the debut of San Diego FC against the LA Galaxy, scheduled for February 23 at 7:00 PM ET.

Enhanced Viewing Experience

Fans can expect an enriched viewing experience with dedicated pre- and post-game shows. The production will be based in a new 30,000-square-foot facility at WWE Studios in Stamford, Connecticut, ensuring high-quality broadcasts. The commentary team will include well-known sports commentators, providing insights in both English and Spanish.

Expanding Accessibility

To broaden its audience, MLS is partnering with major cable and telecom providers. Comcast Xfinity customers will have the option to subscribe to MLS Season Pass directly through their service, while DirecTV will offer a free preview from February 22 to March 1. T-Mobile customers can also access the MLS Season Pass for free, enhancing the league’s visibility among potential new fans.

Looking Ahead

As MLS celebrates its 30th anniversary, the league is making bold moves to compete with established sports programming, including the NFL. The Sunday Night Soccer initiative is part of a broader strategy to increase viewership and engagement, especially with the upcoming 2026 World Cup co-hosted by the U.S., Canada, and Mexico.

With the introduction of this new weekly event, MLS aims to capture the attention of soccer fans and create a dedicated space for the sport in the crowded sports broadcasting landscape. The league’s partnership with Apple has already shown promise, and the success of Sunday Night Soccer could further solidify its position in American sports culture.

Sources

• Apple TV+ and MLS announce ‘Sunday Night Soccer’ and more ahead of season, Marketing Brew.
• Apple adds Sunday Night Soccer matches to MLS Season Pass | PCWorld, PCWorld.
• Apple TV+ Introduces ‘Sunday Night Soccer’ With Weekly MLS Matches – MacRumors, MacRumors.
• MLS hopes for new viewers with Xfinity, DirecTV. What you need to know, USA Today.
• MLS to introduce Sunday Night Soccer for 2025 and will go head-to-head with the NFL – The Athletic, The New York Times.