Neymar’s MLS Move: A New Chapter in American Soccer? 
Major League Soccer (MLS) has officially announced a multi-year partnership with Jameson Irish Whiskey, making it the league’s official whiskey. This collaboration marks a significant step for both the whiskey brand and the growing popularity of soccer in North America, as Jameson aims to connect with fans through various promotional activities and events.
Key Takeaways
- Jameson is now the official whiskey of MLS and six specific clubs.
- The partnership includes in-stadium promotions and national broadcasts.
- Jameson aims to enhance fan engagement through unique experiences.
A New Era For MLS
The partnership between MLS and Jameson is a testament to the increasing popularity of soccer in North America. With the league expanding to 30 teams by 2025, this collaboration is expected to enhance the fan experience and bring a new level of excitement to matches.
Jameson will be prominently featured in various marketing campaigns, including digital and out-of-home promotions, as well as during significant events like the MLS All-Star Game. This partnership is part of Jameson’s ongoing efforts to engage with sports fans and create memorable experiences.
Jameson’s Commitment To Soccer
Jameson has been actively involved in the soccer community, having previously signed a footballer and collaborated with a menswear brand to create special edition jerseys. This partnership with MLS is a natural progression for the brand, as it seeks to deepen its connection with soccer fans across North America.
Conor McQuaid, CEO and Chairman of Pernod Ricard North America, expressed enthusiasm for the partnership, stating, "Soccer is skyrocketing in North America, and the MLS community has some of the most energetic fans. We can all relate to that feeling of a shared connection and camaraderie and can’t think of a better partner to bring the warm and welcoming Jameson spirit to fans."
The Clubs Involved
As part of this partnership, Jameson will also serve as the official whiskey for six MLS clubs:
- LA Galaxy
- San Diego FC
- Houston Dynamo FC
- Chicago Fire FC
- Orlando City SC
- New York City FC
This collaboration will provide Jameson with in-stadium branding opportunities and allow for local community engagement initiatives, player appearances, and matchday activations.
Looking Ahead
The announcement of Jameson as the official whiskey sponsor comes at a time when soccer is gaining unprecedented momentum in the U.S. With major tournaments like the FIFA Club World Cup and the 2026 FIFA World Cup on the horizon, the partnership is poised to capitalize on the growing interest in the sport.
As MLS continues to expand and evolve, the collaboration with Jameson is expected to enhance the overall experience for fans, making soccer matches not just a sporting event but a celebration of community and camaraderie.
In conclusion, this partnership signifies a new chapter for both Major League Soccer and Jameson, as they work together to create unforgettable experiences for fans and elevate the profile of soccer in North America.
Sources
- Major League Soccer names its official whiskey sponsor, The Drinks Business.
- Jameson Is Now Major League Soccer’s Official Whiskey – InsideHook, InsideHook.
- Jameson® Irish Whiskey Named Official Whiskey of Major League Soccer, PR Newswire.
- Major League Soccer Secures New Whiskey Partner: Jameson – footboom1.com, FootBoom.
