MLS Kicks Off Sunday Night Soccer: A New Era for Soccer Fans

Major League Soccer (MLS) is set to revolutionize its viewing experience with the introduction of "Sunday Night Soccer" in 2025. This new primetime slot aims to showcase the league’s most compelling matchups, providing fans with enhanced production and dedicated programming. The initiative is part of MLS’s ongoing partnership with Apple, which has transformed how soccer is consumed in the United States.

Key Takeaways

• New Primetime Slot: Sunday Night Soccer will feature marquee matchups every Sunday evening.
• Enhanced Production: The broadcasts will include dedicated pre- and postgame shows, along with bespoke graphics in both English and Spanish.
• Accessibility: All Sunday Night Soccer games will be available for free to Apple TV+ subscribers, expanding the league’s reach.
• Strategic Timing: The games will air against popular NFL and MLB programming, aiming to capture a broader audience.

What Is Sunday Night Soccer?

Sunday Night Soccer is a new weekly feature that will highlight the most attractive matchups in MLS. The first game is scheduled for February 23, 2025, where expansion team San Diego FC will face off against the reigning MLS Cup champions, LA Galaxy. This initiative marks a bold move by MLS, as it seeks to compete directly with established sports programming, including NBC’s Sunday Night Football.

Enhanced Viewing Experience

The broadcasts will not only focus on the games themselves but will also include:

• Pre- and Postgame Shows: These segments will provide analysis and insights, enhancing the overall viewing experience.
• Bespoke Graphics: Tailored graphics will be used to engage viewers in both English and Spanish, catering to a diverse audience.
• Expert Commentary: The English broadcasts will feature a team of experienced commentators, including Jake Zivin, Taylor Twellman, and Andrew Wiebe, while Sammy Sadovnik and Diego Valeri will lead the Spanish commentary.

Expanding Accessibility

In a significant move to broaden its audience, MLS has made Sunday Night Soccer accessible to all Apple TV+ subscribers, even those who do not have the full MLS Season Pass. This strategy aims to attract casual viewers and soccer fans who may not typically engage with the league. The MLS Season Pass will continue to offer every game without blackouts, priced at $14.99 per month or $99 for the full season.

Strategic Partnerships

MLS is also enhancing its distribution strategy through partnerships with major providers:

• T-Mobile: Offering free subscriptions to qualified customers.
• Comcast: Integrating MLS matches into the Xfinity user interface, allowing easier access for subscribers.
• DirecTV: Providing options for customers to sign up for the Season Pass through their service.

Looking Ahead

As MLS celebrates its 30th anniversary, the introduction of Sunday Night Soccer represents a pivotal moment in the league’s history. With the backing of Apple and a commitment to enhancing the fan experience, MLS is poised to capture a larger share of the sports market. The league’s ability to draw viewers away from traditional NFL programming will be a key factor in its success.

In conclusion, Sunday Night Soccer is not just a new broadcast slot; it is a strategic initiative aimed at elevating the profile of MLS and making soccer a staple in American sports culture. Fans can look forward to an exciting season ahead, filled with thrilling matchups and enhanced viewing experiences.

Sources

• New in 2025: MLS Season Pass on Apple TV expands access and launches Sunday Night Soccer – Soccer America, Soccer America.
• MLS preps marquee Sunday Night Soccer primetime game for Apple TV+ – SportsPro, SportsPro.
• MLS introduces ‘Sunday Night Soccer’ broadcasts on Apple TV, Pro Soccer Wire.
• MLS to introduce Sunday Night Soccer for 2025 and will go head-to-head with the NFL – The Athletic, The New York Times.
• MLS introducing primetime ‘Sunday Night Soccer’ game | Yardbarker, Yardbarker.