Apple TV Expands MLS Season Pass With New Features and Accessibility

As the 2025 Major League Soccer (MLS) season approaches, Apple TV+ and MLS have announced significant enhancements to the MLS Season Pass. This year marks the third year of their partnership, and fans can look forward to new programming, improved accessibility, and exciting features designed to elevate the viewing experience.

Key Takeaways

• New Sunday Night Soccer: A weekly live game featuring marquee matchups, available for free to Apple TV+ subscribers.
• Expanded Accessibility: MLS Season Pass now available through Comcast Xfinity and DirecTV, allowing more fans to access games.
• Enhanced Fan Engagement: New content, including a docuseries and social media initiatives, to connect with fans.

New Programming: Sunday Night Soccer

One of the most anticipated additions is the Sunday Night Soccer program, which will showcase a select live game every Sunday evening. This initiative aims to highlight key matchups and will include:

• Pre- and postgame shows
• Bilingual graphics and content
• Enhanced production from a new facility in Stamford, Connecticut

The inaugural game will feature the debut of San Diego FC, the latest team to join MLS.

Improved Accessibility for Fans

In a bid to make the MLS Season Pass more accessible, the league has partnered with major providers:

• Comcast Xfinity: Customers can subscribe to MLS Season Pass through Xfinity, with matches integrated into the channel guide.
• DirecTV: Residential customers can also purchase the Season Pass, with matches available on dedicated channels.
• T-Mobile: Selected customers will receive complimentary access to the Season Pass, similar to previous promotions.

These partnerships are expected to significantly increase viewership by making games more readily available to fans.

Expanded Content and Fan Experiences

In addition to the new programming and accessibility, MLS and Apple are enhancing fan engagement through:

• Docuseries: Launching on February 21, Onside: Major League Soccer will recap highlights from the 2024 season.
• Social Media Initiatives: Plans to create more fan-generated content and interactive experiences.

Conclusion

With the 2025 MLS season set to kick off on February 22, the expanded MLS Season Pass on Apple TV+ promises to deliver an enriched viewing experience. The introduction of Sunday Night Soccer, along with improved accessibility through major cable providers, reflects MLS’s commitment to growing its audience and enhancing fan engagement. As the league celebrates its 30th season, these developments are poised to make it the most exciting yet.

Sources

• Apple TV+ and MLS announce ‘Sunday Night Soccer’ and more ahead of season, Marketing Brew.
• MLS, Apple make major changes to MLS Season Pass accessibility, Awful Announcing.
• One moment, please…, Sports Video Group.
• MLS Season Pass Returns to Apple TV, Adds Integrations with Comcast, DirecTV | TV Tech, TVTechnology.